About IRD

It started with a chance meeting. The founders started off looking to create something that would become a legacy. It quickly turned into an idea that would upend the small business community. A growth engine where the best of technology and the best of business success principles merge to create the most feature and content rich environment anywhere. This is the IRD story.

Meet the IRD Team

Leighton Cubbage

Founding Partner
Chief Executive Officer

Leighton Cubbage is a visionary entrepreneur with decades of experience driving growth in telecom, real estate, and technology, founding companies like Corporate Telemanagement Group in 1989, co-founding Serrus Capital Partners and Allie Capital, and serving as a long-time Director at Southern First Bancshares since 1999. Leighton specializes in sales leadership, business development, and operational integration to help organizations scale revenue, refine strategies, and dominate markets via channel strategies, partnerships, M&A, and high-performance integration of people, processes, and technology. As a high-performing co-founder of Infinite Rhinos Digital he leverages IRD SaaS with added services like strategic content planning, video production from a state-of-the-art studio, and custom AI solutions to revolutionize digital marketing for small and medium-sized businesses globally.

Dan Sterling

Founding Partner
Chief Sales Officer

Dan Sterling is a seasoned startup veteran and sales/business development executive from Greenville, South Carolina, holding a degree from the University of South Carolina, with a proven track record in driving year-over-year revenue growth across telecom, cloud, tech, retail, SaaS, and AI sectors through motivating high-performance teams and closing complex deals. Renowned for his "rhinoceros energy" and relentless execution, he builds robust revenue engines by integrating aggressive sales leadership with disciplined cost control, strategic hiring, decisive negotiations, partnerships, channels, and M&A to scale teams and dominate competitive markets. As a high-performing co-founder of Infinite Rhinos Digital, Dan leverages his expertise to revolutionize digital marketing for small and medium-sized businesses globally, enhancing IRD SaaS with value-added services like strategic content planning, video production from a state-of-the-art studio, and custom AI solutions to fuel unstoppable growth.

Jeff Baker

Founding Partner
Chief Marketing & Technology Officer

Jeff Baker is a high-energy, intuitive leader with a unique blend of technical skills and business experience, having collaborated with global companies to manage multinational resources and deliver bottom-line results across technology and marketing sectors. His entrepreneurial background and passion for emerging technologies equip him to address the ever-evolving demands of today's business landscape with innovative, results-driven strategies. As CMO & CTO and co-founder of Infinite Rhinos Digital, Jeff spearheads the revolution in digital marketing for small and medium-sized businesses globally, enhancing IRD with value-added services like strategic content planning, video production from a state-of-the-art studio, and custom AI solutions to propel unstoppable growth.

FAQS

How can your IRD help my business stand out in a crowded market?

At IRD, we specialize in crafting unique and tailored marketing strategies that set your business apart. Through in-depth market research and competitor analysis, we identify opportunities for differentiation. Whether it's through compelling branding, targeted digital campaigns, or innovative content, we'll work closely with you to create a distinctive presence in your industry.

What can I expect in terms of measurable results from your marketing services?

Our commitment is to deliver tangible results that matter to your business. We focus on key performance indicators (KPIs) such as increased website traffic, higher conversion rates, improved ROI, and enhanced brand visibility. Our data-driven approach ensures that we not only meet but exceed your expectations, providing regular reports and insights to track our progress and adapt strategies for optimal outcomes.

How does your agency keep up with the ever-changing digital marketing landscape?

Staying at the forefront of industry trends is essential to our success. Our team is dedicated to continuous learning and professional development. We regularly attend industry conferences, participate in workshops, and invest in the latest marketing tools and technologies. This proactive approach ensures that our strategies remain innovative and effective, helping your business thrive in the ever-evolving digital world.